2009-10-23

Jet Airways Kaput

Jet Airways was my favorite airline. Was. Oil prices shot up last year; then came recession. To cut costs, it turned inside out its core competence. More than half the flights were converted to Jet Konnect - no lounge card; no food served in the flight. Boeings were replaced with ATRs. Meanwhile, Indigo offered only the basic service - flying a passenger from one point to another - and has been doing it with such precision. And more - it flies only Airbus and not ATRs - which means that customers time is valued. Kingfisher** has not wasted this opportunity either; it has taken away many premium customers of Jet (who have been in the Jet fold for a long time). Its services have improved; its exclusively lounges are a good place to wait (eat) for its planes.

Prediction is difficult; one which I don't do, nor claim expertise in. But, here, I am tempted. Jet Airways has 18 months - if it wants to have a respectable place in the air, it better buck up. Else!

PS: Cost cutting alone can never be a good strategy. There is only so much cost one can cut.

**Its flight attendants continue to be from the fairer sex; they continue to be healthier: hemlines haven't come down either. Compare this with Jet - men host many planes; and the remaining from the fairer sex wear pants.

1 comment:

ankur said...

Indigo was and remains my fav airlines in the skies...! Its only a matter of time...I am waiting for it to complete 5 years and turn the intl sector upside down with its awesome customer-centric attitude

2009-10-23

Jet Airways Kaput

Jet Airways was my favorite airline. Was. Oil prices shot up last year; then came recession. To cut costs, it turned inside out its core competence. More than half the flights were converted to Jet Konnect - no lounge card; no food served in the flight. Boeings were replaced with ATRs. Meanwhile, Indigo offered only the basic service - flying a passenger from one point to another - and has been doing it with such precision. And more - it flies only Airbus and not ATRs - which means that customers time is valued. Kingfisher** has not wasted this opportunity either; it has taken away many premium customers of Jet (who have been in the Jet fold for a long time). Its services have improved; its exclusively lounges are a good place to wait (eat) for its planes.

Prediction is difficult; one which I don't do, nor claim expertise in. But, here, I am tempted. Jet Airways has 18 months - if it wants to have a respectable place in the air, it better buck up. Else!

PS: Cost cutting alone can never be a good strategy. There is only so much cost one can cut.

**Its flight attendants continue to be from the fairer sex; they continue to be healthier: hemlines haven't come down either. Compare this with Jet - men host many planes; and the remaining from the fairer sex wear pants.

1 comment:

ankur said...

Indigo was and remains my fav airlines in the skies...! Its only a matter of time...I am waiting for it to complete 5 years and turn the intl sector upside down with its awesome customer-centric attitude