Most banks in India have always had odd punch lines. Some are functional; many emotional. Some are good; many bad.
=>Some banks are nowhere in the league their taglines speak of
Karur Vysya Bank - Smart way to bank
=>Some have always banked on emotions to get people bank with them. Not necessarily with success.
Bank Of India - Relationsip Beyond Banking
Bank of Rajasthan - Together we prosper
=>Some use taglines which could mean nothing to the customers
Bank of Baroda - India's International bank
=>Some force-fit. They may mean, er, nothing again.
Canara bank - Serving to grow, growing to serve
Bank of Maharashtra - One family one bank
Vijaya Bank - A friend you can bank on
Nainital Bank - Banking with personal touch
Dena Bank - Trusted Family Bank
Nationalized Banks - have a strange way of putting things across.
IndusInd Bank - Care at every stage of life; then changed it to "Dil Se", and current one is "we make you feel richer"
Consistently non-sensical (Dil Se? for a bank?? ; Make you feel richer; don't make you richer)
=>ICICI Bank - it was "hum hai na"; now it is "khayal aapka" - both emotional. They have used two superstars to be their brand ambassadors.
Honestly, not with much success. Anyone who has analyzed numbers of banks knows what I mean.
=>State bank of India - The nation banks on us.
They have 10k+ branches. And when they have government - the richest corporation - business as captive, they can claim that the nation banks with them.
=>Functional. And has lived up to it consistently.
HDFC Bank - We Understand Your World