There is too much talk about " innovation". Resources - time, energy and lots of money - is going into developing new things. Management; medicine; engineering - everywhere.
What about efforts to apply all that is already is innovated?
Example - We are focusing efforts on developing new drugs for diabetes. Existing knowledge of diabetes and its prevention / control is enough to take care of over two-thirds of cases. When we continue to talk about innovation and new drugs, we mislead patients and their care-takers.
-Inspiration, of course, from Dr Atul Gawande. More precisely, his Better
-Similar ideas at Freakonomics Blog